No. 42 (2018): Dossier: Social media, branding y consumo: Analizando cadenas de valor comunicacionales

View No. 42 (2018): Dossier: Social media, branding y consumo: Analizando cadenas de valor comunicacionales

Published: 2018-06-30

EDITORIAL

Social media, branding y consumo: Analizando cadenas de valor comunicacionales

Arturo Arriagada, Liliana De Simone

12-15
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OTHER TOPICS

Innovation and Sustainability: A Relationship Examined Among Latin American Entrepreneurial News Organizations

Amy Schmitz Weiss, Vanessa de Macedo Higgins Joyce, Summer Harlow, Rosental Calmon Alves

87-100
- PDF
Standing of journalistic sources in the Argentinean media policy (2009 and 2016)

Nadia Koziner

101-118
- PDF (Español (España))
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Gender pluralism and sexual diversity in the Chilean television

María Cecilia Bravo, Bernardo Amigo, Andrea Baeza, Cristian Cabello

119-134
- PDF (Español (España))
- PDF
Why do adolescents play video games? Proposal of a scale of motives to play video games based on the theory of uses and gratifications

Alejandro González-Vázquez, Juan José Igartua

135-146
- PDF (Español (España))
- PDF
Framing of the Chilean media memory: the news about the death of Fidel Castro

Francisco Tagle, Nubia Solà

147-161
- PDF (Español (España))
- PDF
The Brazilian press and the presidential elections: The polarization of the journalistic content of web magazines

Fernanda Cavassana, Emerson Cervi

163-182
- PDF (Português (Brasil))
Communication strategies in social networks from the practice of open government

Karla Negrete-Huelga, Sergio Rivera-Magos

183-196
- PDF (Español (España))
- PDF
Gender capital and vertical segregation: effects on creative advertising trajectory

Priscila Chalá

197-215
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- PDF

MAIN TOPIC

Influencers, personal branding and political ideology on Twitter

Jorge David Fernández Gómez, Víctor Hernández-Santaolalla, Paloma Sanz-Marcos

19-37
- PDF (Español (España))
- PDF
Programming creation? An exploration of the socio-technical field of YouTube in Chile

Matías Valderrama, Patricio Velasco

39-53
- PDF (Español (España))
- PDF
The use of Twitter on fashion brands. A comparison between luxury and low-cost brands

Irene García Medina, Susana Miquel-Segarra, Marián Navarro-Beltrá

55-70
- PDF (Español (España))
- PDF
Management strategies of the Madrid Community golf clubs on Twitter

María Cruz López de Ayala López, Beatriz Catalina García, José Gabriel Fernández

71-84
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- PDF